The Nouvél Story

Creative Direction + Promotional Design + Photo Editing + Event Coordination + Hosting

 

Brand Marks

 
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The Recap

Based on a music career spanning 3 albums, we created a day long “tour” for the artist Nouvél to commemorate the artist’s accomplishments, and showcase new music. Rodger turned Nouvél’s life story into a night of adventure.

 
 

Invitations

10 fans were chosen for a behind the scenes look at the artist’s origins, upbringing, and journey through the music industry. From “mom dukes crib”, to his old stomping grounds, to the studio, fans rode along with Nouvél and his crew, meeting new people along the way and getting an exclusive look into everything that’s made him who he is.

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The Apparel

Deliverables:

concept and drafting

vendor sourcing

quality testing

mock ups

packaging and presentation